Business Education

GOOGLE APPLICATIONS 2012
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Catherine Stukel
Proficiency information
BUSINESS COMMUNICATION 2012
SOCIAL NETWORKING 2012
GOOGLE APPLICATIONS 2012

Click here for a syllabus.

Click here for a copy of twitter directions. Remember, though, that instead of following Morton_OMT you will be following: catherinestukel -- all one word.


January 12, 17 and 19:
  1. We talked about the internet and the world wide web. We learned what the difference was. We also learned about both founders of Google. Larry Page and Sergey Brin

January 24 and 26:
  1. Covered introduction to Google and the features that exist.
  2. Assigned a paper, that must be typed. Describe four methods of Boolean searches when using Google. You must use your own example.
  3. Lectured on Google Calendaring. Students set up a Google calendar. Added their classes in consecutive order; added whatever other items they used; and synced their cell phones.
  4. More Calendaring assignments, sharing, and importing calendars will occur next week, along with sms and daily agendas......
January 31 and February 2:
  1. January 31: Ashley taught us how to imbed a photo into your calendar background. Teacher assigned, the following: Set up photo background. Set up notification with sms and email notifications. Proxy and share rights with a classmate; make changes to each others calendars. Merge with a public calendar of your choice.
  2. Using a real company, we are going to place adwords into google and build and track adwords advertisements. Students broke up into groups of four. They are going to make a list of areas and locations for the ads to place. We decided on the midwest. We will expand our ad placement. Each group should come up with keywords that people use in google to search for a company like operationmustang.com as well as a list of similiar sites and genres. Each group should have a list of about 50 items ready to go on Tuesday for ad placement.

February 7:
  1. February 7: Students worked in their groups. They put their assignments into a spread sheet form to be presented to their potential client, tomorrow.
February 14 and 16th:
  1. February 14: Placed operation mustang ad.
  2. February 16: Reviewed the ad placement and keywords. Discussed CTR, CPC, PPC, CPM, analytics, code placement.